I have moved way more times, way more recently than I’d care to relive—but each time, having a knowledgeable, trusted real estate agent made each process less stressful and overwhelming. Even when I received word-of-mouth referrals, I went online to double-check. I read profiles, sifted through reviews, and, of course, browsed websites.
And not only did I make some quick judgments based on the design, but I also know I’m not alone: It takes 0.05 seconds to form a first impression about a website, and 94% of those first impressions are design-related. In 2021, 51% of home buyers first found the property they purchase online.
Your real estate website is an essential element of your brand and its design is crucial to your business’s success. In this article, we’re walking you through 5 real estate website examples and discussing what works, why it’s effective, and how you can use similar tactics to improve your own website.
Read more: 5 Reasons why every business needs a website
If you’ve moved before, you know how stressful it is. Whether you’re looking for a bigger place, moving to a new city for a job, or ready to buy your first home, the process is overwhelming.
Your website should work to mitigate this stress by making navigation as straightforward as possible. The New England Real Estate Company does this exceptionally well.
The search bar is centered in the hero section and the drop-down allows for searching by zip code, city, school district, neighborhood, and so many more location specifics. The three CTAs make finding extra help simple. And that bright, light, and airy aspirational background picture? The cherry on top.
Looking for a place to live isn’t just a stressful process because of logistics—it’s also emotional. In some cases, this search means an exciting step in a relationship; it could also involve leaving a home, with memories, comfort, and even family, behind. A real estate agent that understands the emotional stakes in the process is appealing. That’s why you want to make sure to convey this understanding on your website.
Video is a great way to do this genuinely. Long and Foster has a great video on its website that captures scenes of a family cooking together, a woman relaxing in her own living room, and more heartwarming moments at home.
Most of your potential customers will face a stressful experience, navigate the emotional impact of moving, and value insider knowledge about their prospective locations. But your website should also appeal to the specific experience of your target customers.
For instance, if you have a B2B website, you’ll want to cater your language to the decision-makers and executives. If your audience is families, you’d want to focus on school districts and suburbs. Or if your firm deals exclusively with waterfront houses, you’re likely working with a lot of people purchasing second homes. This should shape all of your marketing decisions.
Take Dawn McKenna. This real estate website is a great example of appealing to target customers.
As a realtor, your marketing is happening in person at open houses or broker events or a brick-and-mortar office, as well as online. Your real estate website should coordinate with all of your IRL marketing strategies to offer a cohesive and memorable brand experience.
Compass does this well. Take a look at the Compass yard sign.
Same body font, same black and white color scheme, and same emphasis on geometric design. Take a similar approach with your own website and make sure anyone driving by your signs, visiting your open houses, or stopping by your office recognizes the same elements in your marketing collateral.
When you buy a home, you don’t just move into the house—you move into its neighborhood. Real estate companies that work in highly desirable places can capitalize on this by showcasing the locales on their websites. This kind of design tends to feature big, crisp header photos that persuade the potential buyer to move into (or even spend a weekend in) the area. This is how the Keys Property Group website was designed.
With focus on luxury, the homepage features high-end properties at the hero and all the other sections below what forms the homepage of the website. The Website homepage is like the frontpage of a newspaper which must summarize the entire content. Apart from the credibility of a newspaper, the major aspect of what sells it is the layout, the content and the design of the frontpage.
Take a similar approach with your own website and see desirable result for your real estate business.
I have moved way more times, way more recently than I’d care to relive—but each time, having a knowledgeable, trusted real estate agent made each
When it seems that social media rule the Internet, you might ask yourself, “Do I need a website?” The answer is yes, and I’m here
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