That’s what marketers of all stripes—from tiny, family businesses to multinational conglomerates—are achieving though creating and disseminating content through digital channels: websites, social media networks, blogs, video-sharing sites, newsletters, and more.
Search Engine Optimization (SEO), is the process webmasters go through to encourage the search engines to rank their pages higher in the search results. Typically it involves working on the site itself. This is called on-site SEO, but it also involves working at site promotion, and that is what’s known as off-site SEO.
Before we start the checklist, I thought it would be a good idea to explain what it is that Google actually want. You can read their guidelines for yourself, here:
SEO is not a cost but an investment that imparts results in the long term. You cannot expect a miracle to happen overnight—it takes weeks or even months to reach the top-of-the-results chart. There is no fixed way to accomplish this; however, a combination of several methods can help you achieve higher rankings in a calculative (and not manipulative) way.