Consumer Behavior and E-commerce´┐╝

Since 1995, technology has steadily advanced to the point that what was once a dream is now a reality. Instead of visiting brick-and-mortar stores to make purchases, consumers have more shopping choices because of e-marketplaces. What are e-marketplaces? E-marketplaces such as Jumia allow buyers and sellers to meet online to exchange goods, services, money, or […]